To rank in the search engines requires lots of work. It requires attention to the small things that add up to make big changes.
On page SEO is what you do on your website to improve it’s online presence. Off page SEO is what you do outside your website. This includes link building, citations, a guest blogging.
In order to optimize your website for SEO, you’ll need to make some on page changes.
Here are the most powerful changes you can make in 2020.
1: Build Your Website For Mobiles
If you look around you at any given point in the day, you’ll see dozens of people using their mobile phones. Over 50% of users now view your content from their mobile phone. If your website isn’t optimized for this and your competitors is, the user will move to where they have the best experience.
To optimize your website, you’ll need to have it built on a responsive theme. This theme will automatically arrange everything for mobile users. You also want the option to customize certain features, so they only appear on desktop. For example, some images are large and bulky. They look great on desktop but on mobile they take up the entire screen. With one click, these can be swapped out for an icon or just removed.
2: Test Your Website Speed
There are plenty of free tools online to test your website load time. The slower it is, the less the user will enjoy themselves. Google knows this and will penalise you by dropping your ranking.
There are a few things that can dramatically slow your page down.
- Large images
To fix these issues is a relatively quick task.
For images, download SMUSH. This will compress your images to a smaller file size.
For videos, keep these hosted by third parties and avoid auto play.
Hosting plays a huge role in page speed. Simply switching to a new hosting provided can halve the time it takes to load your page. My chosen hosting provider is Siteground. They have sorts of geeky additions and optimizations that make it one of the top-rated hosting providers on the planet.
3: Avoid Pop-Ups
Pop-ups are annoying on desktop and even worse on mobile. Often you’ll see a pop-up but because it’s not optimized for mobile, the close button is off screen and hard to get to. This annoys the user and Google knows it.
Avoid pop-ups at all costs unless they are very small. They also take extra time to load slowing your websites speed.
4: AMP Your Website
AMP (aka Accelerate Mobile Pages) are still HTML pages but follow a specific format. They require specialised HTML code to deliver extremely lightweight pages that load 4x faster than pages without it. Google maintains that AMP websites aren’t given priority in search engine results pages (SERP), but the quicker, smoother user experience results in more clicks, better brand impressions, therefore more conversions in the end.
These tweaks can yield big changes for your conversion rate. By speeding up your website, Google will rank you higher in the search results. Not only that, faster pages improve conversion rates. The more a user is engaged with your page, the higher chance they are likely to make a purchase or enquiry.