Competitive keywords are the search terms that are hard to get to the top of Google for. Despite it being hard, it’s still possible to rank for these.
Google has a very complex algorithm that is constantly evolving. For this reason, a newbie to the SEO game will struggle in tough niches.
To rank for these keywords takes a lot of know-how and experience. After all, ranking for these keywords can be the difference between you making it in business or fizzling out after a year or two.
This article will run through some effective ways to push a website to page one for a competitive keyword.
Step 1: Keyword Research
Every campaign starts here. Solid keyword research lays the groundwork for building your foundation online.
This is the most important step in the strategy. Without keyword research, you’re going in blind relying on hope.
You also need to evaluate if the keyword you wish to rank for is appropriate for your business.
Does the keyword have intent or is it an information keyword. The difference between the two can decide what rank you for. If the keyword has intent, they are looking for a solution and have decided they need to take action. An information keyword is one that is looking for more details and possibly not ready to buy today.
Since competitive keywords take a considerable investment to rank for, deciding on the right ones in the beginning is essential.
No matter the industry, there are always competitive keywords.
a) Weight loss pills
b) Make money online
c) Home loans
Although these keywords may be your focus, you want to also target related keywords or related searches.
Step 2: Find related searches
These keywords are ones that the user searches for as well as the main keyword. Chances are, they search for the main keyword “Home Loans” and realise it’s too broad for their query.
This leads them to refine their search slightly.
These keywords can often get as many people taking action as the first keyword. This is because they have dialled in the query and need to find an answer soon.
To find these keywords, type in your base keyword. Scroll to the bottom of the page and you’ll see “Searches related to…”
You can also use software to analyse your competitors websites and see the words they rank for as well.
Combine the two results and you now have a solid foundation for creating your content.
Step 3: Create lots of content
Every SEO campaign is built around content. Google likes to be able to read what your website is about. The more content there is, the more Google can read. It also shows Google you regularly update your website and care about educating your customers.
By creating rich content, the chances of it being read and shared go up. The more it gets read, the higher chance Google will pick it up and deem it worthy of showing to the world.
Begin by picking a keyword and basing an article or page around this keyword. Simply writing one piece won’t cut it. Like Grant Cardone says, 10X everything. If you planned on writing 1 article, write ten. Planned on 50, write 500. Be obsessed and dominate the search results.
Step 4: Optimize Your Website
Your main keyword needs to be clear to the user and Google. Place it at the beginning of your pages headline. Google will crawl your website starting at the top so it’s important to place your keyword high before your content.
By making it crystal clear what your article is about, people are more likely to click through and read it. Sometimes it requires more creativity to add your keyword but the payoff is far greater than a generic headline.
Add your keyword into your content sparingly. Avoid stuffing it with your keyword if it’s not natural for it to be there.
Just write naturally and it will add itself in where needed.
The point here is to let Google know what you’re writing about.
You then want to link your content together. To do this, visit your previous content and insert a keyword for another article of yours. Hyperlink this word and send it to the content specific to the keyword. This is called internal linking (Google loves it).
Step 5: Promote Your Content
SEO is not just about publishing killer content with great keywords. You also need to promote your content by generating backlinks. Backlinks come in many different forms. Paid, free, directories, and guest blogging are just a few.
A great way to generate free backlinks from high authority pages is to sign up for Source Bottle. Reporters go to this website to get sources for news articles. In exchange, you get a shout out. This is how I got featured in the largest magazines and newspapers in Australia.
In addition to these shout outs, it’s smart to hire someone to do outreach for you. This person will contact websites and create a deal for backlinks. They will also make use of any free backlinks you can get in your niche.
The key here is to build backlinks that are trustworthy and related to your niche. I’ve heard horror stories of people buying backlinks online only to receive porn sites and gambling pages. This is a big NO NO when trying to rank in Google. Google will see this and punish you.
Conclusion: Go Forth And Conquer
Even though ranking for competitive keywords is tough, experts do it all the time. As long as you have the budget and the work ethic, you will rank for whatever term you desire.
The first step is to hire an SEO agency to get it done right the first time. The right SEO agency can make or break your success online.
If you have a tough keyword you want to rank for, let me know and we can arrange a chat.